The Australian Business Award for Marketing Excellence
Merit
The Australian Business Award for Marketing Excellence recognises organisations that have achieved outstanding results through innovative marketing strategies and execution. Entries can be submitted for a specific marketing campaign, project or initiative or for a range of complementary initiatives. Organisations are required to demonstrate across the key areas of Objectives, Research & Development, Planning, Leadership & Strategy, Execution/Implementation, Performance Results, Achievements and Industry Contributions. The Australian Business Awards utilise a rigorous and dynamic framework to ensure that the assessment process is pertinent, objective, free of bias or influence.
Eligibility
Entry is open to organisations throughout the private, public and non-profit sectors including: Private Companies, Public Companies, Multi-National Subsidiaries, Government Departments, Government Agencies, Local Government, Statutory Bodies, Non-Government Organisations, Educational Institutions, Franchise Systems and Partnerships.
Scope
Conducted annually and now in their seventh year, the Awards are an opportunity for organisations to gain that competitive advantage by having their projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. Submitting an entry provides organisations with the opportunity to benchmark against top performers across all industries and sectors. The Australian Business Award Winners are acknowledged as industry leaders and named the elite of their industry. The Awards provide the ultimate platform for improving brand awareness, loyalty and retention by increasing the respective organisation's exposure, recognition and prestige. The selected organisations are able to leverage their achievement through various conventional and progressive multimedia channels, maximising ROI on marketing, promotion, advertising and public relations activities including internal and external communications. This is a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the Australian marketplace. The Australian Business Awards entry guidelines can be viewed upon registration.
Key Dates
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> Register to participate in the 2012 Awards > Entries now open > Entries close 30 March 2012 > Winners announced 3 July 2012 |
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